WHY agency, together with Henkel and Yiannis Tsimitselis, made the most... "Smart Laundry" with Neomat! Taking advantage of Neomat's mascot, the beloved fox, as well as the fun element present in the brand's DNA, we created a campaign with high entertainment values and aimed at strengthening brand awareness and engagement of our audience. "Smart Laundry" was part of a wider strategy for Neomat's new era, marked by a new positioning and slogan, as well as renewed packaging, curated by WHY agency. In short, we thought smart, we thought Neomat!
Advertising agency: WHY agency
Video Creation & Production: Power Media Productions
Creative Director: Irini Georgi - Dalianis Kostas
Art Direction & Graphics Creation: Petkanopoulou Stefania
DIGITAL ACTIVATION VIDEOS
MICROSITE
